Brent Council has issued over 5700 fines for anti-social behaviour in the last year, following their 2024 Don’t Mess with Brent campaign, which aimed to reduce instances of fly-tipping in the borough.
The council has been bullish in naming and shaming on social media, gaining a lot of traction on their Facebook and X pages over numerous posts about anti social behaviour in the Borough.
A story that gained particular traction on social media was a man who was caught urinating on the pavement near Wembley Stadium by a council enforcement officer, after the England vs Wales match. The urinator refused to give his details and therefore had his image circulated on social media.
Councillor Krupa Sheth, Cabinet Member for Public Realm and Enforcement, said: “We’ve had enough of people ruining our streets.
“The person in question was caught by our new enforcement officers but refused to give up his details, that is why we put him on social media.
“This is a reminder that if you treat our streets like a toilet we will come after you.
“There are plenty of toilets available in and around the stadium that fans can use on event day.”
This method hasn’t always been popular with locals who have expressed their displeasure via social media comments with one user saying: “Wow there are serious things happening and you’re chasing a guy for an emergency waz?”
Harlesden resident, facilities manager Renata Guimarães, 52, said: “The money and time should really be spent on things that matter.
“For instance, there are simply not enough public toilets in London, definitely not in Brent, which makes the case a vicious circle.”
A staggering figure of £53,000 was handed to a Brent business caught using council installed CCTV fly-tipping fish and meat.
Ranya Food Centre and Ranya Fresh Limited workers were caught red handed throwing waste onto their own flat roof as well as on Kilburn High Road.
Brent council have pushed the scheme since its inception in May 2024 with the goal of keeping Brent clean and free of anti-social behaviour.
By the end of the year, the number of enforcement officers will have tripled, since last May, to a total of 18.
As of today, the amount of fines distributed since May have doubled.
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