How Olympic inclusion is changing American Flag Football in London

Since the announcement of its inclusion in the upcoming 2028 Olympic games, American Flag Football has seen a rise in player numbers and media attention in London.

Participation in the non-contact version of America’s most watched sport is growing in the UK and abroad, with athletes of a variety of sports now trying their hand at something new – some with an eye on competing at the games themselves.

At Hyde Park, Flag Football team London Rebels spoke about what makes the sport tick in the UK, and how the Olympic news has changed how the sport is seen by the public.